Last Christmas

Pinterest case, brand content

Last Christmas - Pinterest case, brand content

Picture Perfect

In collaboration with KR Wavemakers an engaging campaign was delivered throughout Pinterest. Traffic from the prime audience of the film is high on this channel around the Christmas period, and the opportunities to spark conversation with them were many and varied.

Ad hoc content stimulating talk of the film was created and posted on the fly, the buzz was stoked and the results speak for themselves.

Christmas contextual videos hit a record

Promoted video pins

Promoted top videos

Last Christmas Paris Premiere

Social media coverage

Online visibility