This campaign was all about speed and blue fur!

For the iconic blue hedgehog first time on the big screen, Carburant Agency also collaborated for the first time with Paramount France. We created all social content and developed a three months social media activation campaign capitalizing on the iconic character unique traits.

Optimizing in-feed Facebook videos, Snapchat Ads (Top Snap) and Instagram stories, the objective was to first engage the community of fans, then reach mainstream, resulting in #1 French box office position!