Disintegration
Display, social
Gravcycle pilots needed!
Marcus Lehto (Halo co-creator & former Bungie Studios creative director) set-up new independent gaming studio V1 Interactive back in 2014, and they were now set to release their first title; Disintegration. A first-person sci-fi shooter, where you take command of a crew of ‘integrated’ robots from the seat of a heavily armed Gravcycle.
With 9 different crews and gravcycles to command, in 5v5 multiplayer mode, and an engaging story mode to immerse yourself, as hero Romer, this unique action shooter was set to make a stand in a very competitive gaming market. They commissioned KPG74 to bring high-level social media and online advertising to their campaign, at independent studio prices.
Facebook Instant experience and game-ified carousel
Facebook’s premier ad offering is the Instant Experience (ex Canvas Ad). A comprehensive mini-website experience that pops-up full-screen on the user’s mobile when tapped from their newsfeed.
Private Division commissioned a 7 stage experience that contained 2 trailers (converted to 9:16) and 2 carousels (originally pitched as Instagram Stories) with lead-in animations.
Online advertising
The final online ad suite, was to be short, punchy and concise. Diving straight into a composite (ESRB-safe) 9 second edit of the latest trailer, and ending with a reaffirmation of the campaign strap-line before ending on the key-art and roll-over prompts to attract wandering mouse pointers.
