33 Immortals

Media buying strategy & Ads

33 Immortals

A co-op action-roguelike for 33 players!

At the prestigious Xbox Showcase 2023, the 33 Immortals game promising a 33-player co-operative experience was revealed, even receiving the backing of Xbox big boss Phil Spencer! At Carburant, we deployed our expertise in acquisition strategy to propel this title to the forefront of the digital scene.

Our support involved agile management of creative assets, directing investment towards the most effective channels and the content that generated the greatest impact. This methodology enabled us to gather valuable data, optimising our strategy in real time and equipping us for the crucial launch phases. Thanks to this approach, we achieved an exceptionally competitive cost per page view, generating over 127,000 views.

Adaptive flexible strategy

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