Resources

Buzz Kits: The Essential Tool for Brands Seeking Significant Impact with Gen Z

Communities, Creative Production

Buzz Kits: The Essential Tool for Brands Seeking Significant Impact with Gen Z

Buzz kits, key tools in influencer marketing, offer an immersive experience to content creators. Generating higher engagement than traditional ads, they transform influencers into brand ambassadors. The agency has proven their effectiveness with kits for popular video games, demonstrating their power to create viral buzz and reach Gen Z and gamers.

Carburant
Carburant
Tue, Jul 16, 2024
Gen Z skips Google: TikTok, the new search reflex

Communities

Gen Z skips Google: TikTok, the new search reflex

In 2024, TikTok is no longer just an entertainment platform, but also a genuine search engine for Generation Z. This evolution marks a significant change in how young consumers search for and consume information.

Carburant
Carburant
Wed, Jul 10, 2024
Why has Final Fantasy XIV remained on the podium of most-played video games for over 10 years?

Creative Production, Advertising

Why has Final Fantasy XIV remained on the podium of most-played video games for over 10 years?

There's a good reason why Square Enix entrusted Carburant with their blockbuster game, Final Fantasy.

Carburant
Carburant
Tue, Jul 2, 2024
Fandom, understanding the phenomenon and successfully integrating it into your marketing strategy.

Communities

Fandom, understanding the phenomenon and successfully integrating it into your marketing strategy.

The Rise of Fandoms Fandoms are communities of individuals who share a fervent passion for a particular brand, product, or cultural phenomenon. These communities are characterized by their intense emotional investment, their desire to connect with like-minded individuals, and their willingness to advocate for the objects of their affection.

Carburant
Carburant
Wed, Jun 26, 2024
How the preferred messaging service of Gen Z increased its active users by 2% in 4 months

Communities, Creative Production, Advertising

How the preferred messaging service of Gen Z increased its active users by 2% in 4 months

Discord increases active users by 2% in just 4 months with a 360° strategy targeting Gen Z

Carburant
Carburant
Fri, May 3, 2024
The Importance of Ultra Communities on Reddit and Discord for Brands

Communities

The Importance of Ultra Communities on Reddit and Discord for Brands

In a World Where Brands on Social Media Focus on Content, What About Brand Positioning on Ultra-Community Platforms?

Carburant
Carburant
Thu, Feb 29, 2024
La gen z prend une pause

La gen z prend une pause

L'ère numérique a transformé la façon dont nous communiquons, travaillons, ainsi que la manière dont nous nous divertissons depuis les 4 dernières décennies.

Lina Lachgar Jamet
Lina Lachgar Jamet
Wed, Sep 20, 2023