
Advertising
Gen Z & Inclusive Marketing: Why Representation Is No Longer Optional
Gen Z is redefining advertising by demanding purpose, authenticity, and real representation. To win their trust, brands must go beyond performative gestures and take a genuine stand on social and environmental issues. Inclusive marketing,featuring diverse identities, voices, and experiences is now a key driver of brand loyalty. From co-creating with underrepresented communities to aligning internal actions with public messaging, brands that embrace true inclusivity will stand out. For Gen Z, it’s not a trend, it’s an expectation.