In 2024, TikTok is no longer just an entertainment platform, but also a genuine search engine for Generation Z. This evolution marks a significant change in how young consumers search for and consume information.
According to an Adobe study, TikTok has become the preferred search engine for many young users to find information, recipes, music, and much more. This trend is explained by several factors:
Source : Adobe Study : Using-tiktok-as-a-search-engine
Gen Z uses TikTok to search for a variety of content:
In summary, TikTok is clearly encroaching on Google's territory, particularly YouTube's. While the world's number one video platform was the first search reflex for all generations, TikTok is disrupting this trend and changing internet users' search habits, especially those of Gen Z.
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For brands targeting Gen Z, this trend implies rethinking their content and SEO strategies:
This is precisely the mission of the Thumb Stop Creative Lab, combining the talents of the Social Media and Influence team to provide brands with content that engages communities and transforms TikTok and Instagram users into qualified conversations and traffic to your websites and mobile applications. Creative industries such as cinema, VOD, video games have benefited from this unit to activate and boost their presence on these platforms.
Call us & create your future vertical content with the Thumb Stop Creative Lab to capture the attention of your key audiences!
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There's a good reason why Square Enix entrusted Carburant with their blockbuster game, Final Fantasy.
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The Rise of Fandoms Fandoms are communities of individuals who share a fervent passion for a particular brand, product, or cultural phenomenon. These communities are characterized by their intense emotional investment, their desire to connect with like-minded individuals, and their willingness to advocate for the objects of their affection.
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In a World Where Brands on Social Media Focus on Content, What About Brand Positioning on Ultra-Community Platforms?
L'ère numérique a transformé la façon dont nous communiquons, travaillons, ainsi que la manière dont nous nous divertissons depuis les 4 dernières décennies.
