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Carburant
Carburant
Wed, Jul 10, 2024
Gen Z skips Google: TikTok, the new search reflex
Communities

Gen Z skips Google: TikTok, the new search reflex

Gen Z Skips Google: TikTok, the New Search Reflex

In 2024, TikTok is no longer just an entertainment platform, but also a genuine search engine for Generation Z. This evolution marks a significant change in how young consumers search for and consume information.

A marked preference for visual search

According to an Adobe study, TikTok has become the preferred search engine for many young users to find information, recipes, music, and much more. This trend is explained by several factors:

  • Visual and engaging content: TikTok's short videos offer a more dynamic and immersive search experience than traditional text results.
  • Personalized algorithm: TikTok adapts results based on the user's interests and behavior, offering a tailored search experience.
  • Perceived authenticity: Gen Z trusts advice and information shared by real individuals on TikTok more than impersonal websites.

Source : Adobe Study : Using-tiktok-as-a-search-engine

A wide range of searches

Gen Z uses TikTok to search for a variety of content:

  • Practical information (e.g., requesting a letter of recommendation)
  • Recipes and cooking tips
  • Music discovery
  • Fashion and beauty advice
  • Reviews on products and services

In summary, TikTok is clearly encroaching on Google's territory, particularly YouTube's. While the world's number one video platform was the first search reflex for all generations, TikTok is disrupting this trend and changing internet users' search habits, especially those of Gen Z.

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Activate the Thumb Stop Creative Lab with Carburant!

For brands targeting Gen Z, this trend implies rethinking their content and SEO strategies:

  • Creating informative and engaging content adapted to the TikTok format
  • Optimizing for TikTok search (using relevant hashtags, keywords in descriptions)
  • Collaborating with content creators to increase visibility and credibility

This is precisely the mission of the Thumb Stop Creative Lab, combining the talents of the Social Media and Influence team to provide brands with content that engages communities and transforms TikTok and Instagram users into qualified conversations and traffic to your websites and mobile applications. Creative industries such as cinema, VOD, video games  have benefited from this unit to activate and boost their presence on these platforms.

Create your future vertical content with the Thumb Stop Creative Lab to capture the attention of your key audiences!

Call us & create your future vertical content with the Thumb Stop Creative Lab to capture the attention of your key audiences!

Buzz Kits: The Essential Tool for Brands Seeking Significant Impact with Gen Z

Communities, Creative Production

Buzz Kits: The Essential Tool for Brands Seeking Significant Impact with Gen Z

Buzz kits, key tools in influencer marketing, offer an immersive experience to content creators. Generating higher engagement than traditional ads, they transform influencers into brand ambassadors. The agency has proven their effectiveness with kits for popular video games, demonstrating their power to create viral buzz and reach Gen Z and gamers.

Carburant
Carburant
Tue, Jul 16, 2024
Why has Final Fantasy XIV remained on the podium of most-played video games for over 10 years?

Creative Production, Advertising

Why has Final Fantasy XIV remained on the podium of most-played video games for over 10 years?

There's a good reason why Square Enix entrusted Carburant with their blockbuster game, Final Fantasy.

Carburant
Carburant
Tue, Jul 2, 2024
Fandom, understanding the phenomenon and successfully integrating it into your marketing strategy.

Communities

Fandom, understanding the phenomenon and successfully integrating it into your marketing strategy.

The Rise of Fandoms Fandoms are communities of individuals who share a fervent passion for a particular brand, product, or cultural phenomenon. These communities are characterized by their intense emotional investment, their desire to connect with like-minded individuals, and their willingness to advocate for the objects of their affection.

Carburant
Carburant
Wed, Jun 26, 2024
How the preferred messaging service of Gen Z increased its active users by 2% in 4 months

Communities, Creative Production, Advertising

How the preferred messaging service of Gen Z increased its active users by 2% in 4 months

Discord increases active users by 2% in just 4 months with a 360° strategy targeting Gen Z

Carburant
Carburant
Fri, May 3, 2024
The Importance of Ultra Communities on Reddit and Discord for Brands

Communities

The Importance of Ultra Communities on Reddit and Discord for Brands

In a World Where Brands on Social Media Focus on Content, What About Brand Positioning on Ultra-Community Platforms?

Carburant
Carburant
Thu, Feb 29, 2024
La gen z prend une pause

La gen z prend une pause

L'ère numérique a transformé la façon dont nous communiquons, travaillons, ainsi que la manière dont nous nous divertissons depuis les 4 dernières décennies.

Lina Lachgar Jamet
Lina Lachgar Jamet
Wed, Sep 20, 2023