Two French macro-influencers were invited and managed by our team in Los Angeles for the premiere of the TV show Grease: Rise of the Pink Ladies. The goal was to immerse viewers in the behind-the-scenes of the event, from the preparation (Get ready with me) to the momentum, creating live content on Instagram and TikTok. Influencers : Anela (2,6M followers) and Jeanne Brem (1,7M followers).

To make the release of the show special, six jackets inspired by the Grease’s universe were embroidered by our team and sent to our content creators. Each creator was encouraged to make it their own and incorporate it into content that reflects their identity, which was then shared on Instagram and TikTok. Influencers: Elsa Bois (3M followers), Anela (2,6M followers), Soleil Nocturne (1,6M followers), Carla Lazzari (1,3M followers), Satine Wallé (1,3M followers) and Jardin d’Eden (500K followers).

Launched by Elsa Bois (3M followers), the Hand Jive Challenge invited TikTok users to recreate the famous dance from the Grease universe, aiming to strengthen their connection to the show and boost its launch's word-of-mouth. Influencers: Elsa Bois (3M followers), Anela (2,6M followers), Soleil Nocturne (1,6M followers), Carla Lazzari (1,3M followers), Satine Wallé (1,3M followers) and Jardin d’Eden (500K followers).