Bob Marley: One Love
Social Media
The Reggae music legend's legacy
Carburant agency supported Paramount Pictures France in the digital promotion of the biopic Bob Marley: One Love. With the creation of original content, influencer and UGC campaigns, event coverage and street interviews, the agency was able to bring its own and unique touch to the campaign's local content, helping the biopic to reach the reggae legend’s fans online.
Meetings the fans
Through his struggles and the universality of his lyrics, Bob Marley's message still resonates. With a smartphone and a microphone, we met his fans to conduct passionate and committed street interviews.
Premiere: semi-live event coverage
Red carpet, photocall, Grand Rex’s stage… Paramount Pictures France followers were able to follow the movie premiere with the cast: director Reinaldo Marcus Green, producer and Bob Marley's son Ziggy Marley, and the lead actor embodying the legend: Kingsley Ben-Adir.
Results: semi-live Instagram stories and TikTok videos engaging the community, contributing to the movie's hype right before its national release!
Testimonials: fans feedbacks
Whether after the screening or in the TikTok comment sections, Bob Marley’s fans extensively expressed their experience. We compiled and edited several formats to best convey their “biopic experience” while respecting the movie's artistic direction.
UGC creation: the iconic blind test
Everyone knows the music of the reggae legend, but how much? With the help of a guitarist specialized in blind tests, Paramount Pictures France made its community guess two iconic titles from Bob Marley & The Wailers.
Result: gamified formats that sparked engagement from fans in the comment sections.
Influence: they took up Paramount Pictures’s challenge
- Tiktok: 3 posts
- +4.9M views
- +75K interactions
Through Paramount Pictures France TikTok account, we issued a challenge to 3 artist accounts affiliated with Bob Marley's universe.
The challenge: perform a musical cover of one of Bob Marley & The Wailers' classics.
Result: An influential operation supported by Spark Ads reaching millions of fans, adopting the platform's codes (specifically the "comment reply") and promoting the biopic through music!
