Bollé, a pioneer and front-line player in sport performance eyewear, needed to commercialise a deep range of products for amateurs and professionals alike. Working closely with Bollé’s marketing team, we produced a host of videos showcasing their latest innovations and strong selling points while staying true to its DNA. Focusing on Bollé’s unique trademark combination of fit, fashion and comfort, their team was very enthusiastic to innovate and explore creative options with Carburant, resulting in some of the freshest and highly detailed of videos.