Final Fantasy XIV Dawntrail
Advertising
The Biggest 2024 game summer launch
Embark on an epic journey with FF XIV: Dawntrail, the latest expansion of one of the world's largest MMORPGs. Set in the vibrant nation of Tuliyollal, players will navigate unique cultures and face challenges beyond combat as they compete for the throne of the Dawnservant. This expansion promises a thrilling adventure across the continent of Tural, unraveling the mystery of the legendary golden city.
Carburant is proud to have managed the media buying and digital creative assets for this launch, leveraging our expertise to ensure a successful promotion. With our proven track record, we are the ideal partner to elevate this new chapter of FF XIV to new heights.
MMORPG audiences specialists
For over 10 years, Carburant has managed new player acquisition for FF XIV across all social media, with a particular focus on TikTok, Meta, and Twitch.
For a launch of this magnitude, the key advantage is leveraging the history of our campaigns to reactivate custom and lookalike audiences. This approach contributed to the game's successful launch, complementing Square Enix's other marketing efforts in mass media and influencer marketing.
Digital creative suite & TvC
We leveraged our mastery of media buying ecosystems and creative capabilities to drive the launch of FF XIV: Dawntrail. Our team excels in crafting dynamic content, from vertical formats for TikTok and Instagram Reels to DOOH and TV spots.
