Kraven The Hunter
Social Media
Super-villains aren't born, they're made.
As 2024 comes to a close, Sony Pictures France makes a bold move with the release of the latest Marvel film: Kraven The Hunter. This film, led by Aaron Taylor-Johnson, delivers a fierce take on the infamous supervillain from the Marvel universe. A key moment in its promotional campaign was the association of Kraven The Hunter with the DTR Fight, a boxing gala organized by French streamer and content creator RebeuDeter.
Who would be the ultimate fighter?
The event took place on December 7, 2024, at Paris La Défense Arena, bringing together the biggest French content creators for a series of boxing matches.
Sony Pictures France enlisted the agency Carburant to cover the event on-site and film the fight of its partnered content creator: Djilsi.
With a powerful following of over 1.8M subscribers on his YouTube channel, this creator, known for his creativity and ability to tackle athletic challenges, was undoubtedly the perfect partner to step into the ring wearing a jersey emblazoned with the colors of Kraven The Hunter.
This partnership with Sony Pictures France merged the intensity of boxing with the ruthless universe of the film, creating a unique moment where every punch thrown in the ring echoed Kraven's hunter instinct. A captivating performance that resonated with fans of both sports and cinema alike.
KPI
