Le Grand Déplacement
SOCIAL MEDIA
Interstellar, Zadi-style
2025 marked the highly anticipated return of Jean-Pascal Zadi behind the camera, five years after Tout simplement noir.
To support the release of Le Grand Déplacement, Carburant partnered with Gaumont on all fronts.
On the agenda: platform-first material content formats, on-site event coverage, and original concepts crafted by our UGC creators.
A full-throttle mission to proudly launch this bold space comedy, grounded on Earth, but aimed at the stars.
Grounded capsules (built to take off)
To support Le Grand Déplacement, Carburant crafted a series of content capsules designed to perform online. From reimagined trends and native social formats (Aura trend, listicle-style videos…) to a humorous junket with Jean-Pascal Zadi shot right in our studio, each piece was built around a strong social insight or viral mechanic.
The goal: spotlight the film through a new lens, aligned with the native codes of each platform.
Giving the Film a New Voice
To reach a younger audience and offer a fresh entry point into Le Grand Déplacement, we designed two creator-led UGC formats.
On one hand, a pedagogical interview with the film’s VFX supervisor to break down the movie’s technical behind-the-scenes.
On the other, a playful street interview filmed at Les Halles with a simple question: “One ticket for you… or two for the next person?”
Cameras on the streets, images in orbit
From the streets to the theater, the agency captured the film’s most striking moments.
On one side, a monumental mural of Jean-Pascal Zadi suited up as an astronaut, painted in Les Halles and revealed to the actor on-site — filmed over two days in a timelapse and edited for social media.
On the other, a branded food truck event, captured on video during a surprise appearance by Jean-Pascal Zadi and Fadily Camara: audience interactions, spontaneous moments, and rising energy right before the screening.
Results
