A fresh new look and approach was needed to re-invigorate the LEGO gaming franchise, which this time was focusing on the bad guys, because after all: It’s good to be bad! Through our London based team, we actively participated to both the international branding and promotion of the 2018’s AAA LEGO Games title, working directly with Warner Bros. Games in Burbank, Los Angeles.
Deliver the new story
Lean in to the villains theme
Establish a different creative approach
Conceptualised, directed a project managed CGI trailer, liaising with Warner Bros. Games in Los Angeles (client) and Plastic Wax in Sydney (vfx studio)
Ad templates to be localised for EMEA territories. Sub 5Mb online ads built for DoubleClick to run on DBM Networks.