Parcel Corps
Advertising
The Freedom of Cycling
Launching on September 3, 2024, on PC, PS5, and Xbox Series X|S, Parcel Corps is a high-octane thrill-ride featuring wacky characters and sharp satire. Secret Mode has entrusted Carburant's media team to manage the media buying for this game, leveraging our expertise to maximize outreach and engagement within the gaming community.
The Steamfest Keybeat
The Steam Next Fest is a pivotal event for indie developers, providing a platform to showcase upcoming games through free demos. This festival is crucial for gaining visibility, attracting a wider audience, and collecting valuable feedback from players. For indie developers, participating in Steam Next Fest can significantly boost the number of wishlists, which is a key indicator of early interest and potential success.
For "Parcel Corps," making Steam Next Fest a priority allows us to maximize exposure and engage directly with the gaming community. Secret Mode has entrusted Carburant's media team to manage this opportunity, leveraging our expertise to ensure the game stands out during the event. By participating, we aim to build anticipation and drive interest ahead of the game's official release.
Parcel Corps Trailer
A smart Steam Fest Strategy
- NA, LATAM & EMEA campaigns
- Impressions: 25M
- CTR: 1,6%
Our strategy to maximize the impact of Steam Next Fest was executed flawlessly. We divided our campaign into two phases:
1. Pre-Fest Campaign: Fourteen days before the Steam Fest, we launched an initial campaign aimed at generating a substantial number of wishlists. This early engagement ensured that the demo for "Parcel Corps" stood out during the festival, attracting significant attention from the community.
2. Fest Campaign: During the Steam Fest itself, we launched the second phase of our campaign, directing users to the demo. This approach effectively drove traffic and engagement, resulting in a successful showcase of the game.
By implementing this two-pronged strategy, we achieved our goals of increasing visibility and interest in "Parcel Corps," setting the stage for its successful release.
