SPEAK NO EVIL
Communities
Beware of appearances…
After a quiet summer, a heavy silence filled the cinemas... until Speak No Evil shattered that calm with an icy breath. Universal Pictures France called on Carburant agency to orchestrate a spine-chilling fall, accompanying the release of Blumhouse’s latest production, renowned for its terrifying stories.
Behind the scenes of this release, two key moments : the movie premiere and an unprecedented campaign on BeReal, where danger is captured in an instant.
A chilling private premiere
The film’s premiere took place in a small, intimate setting, as if the walls themselves could hear. To heighten the suspense, our creative teams absorbed and transformed the haunting atmosphere that would reign at Pathé Parnasse into two pieces destined for social media and the dark theater. The tension was more than palpable.
When the podcast is seen, not just heard
For Le Breakfast Ciné Club podcast’s listeners, this time is not just about listening, but witnessing horror taking shape. For the first time, Universal Pictures France recorded an episode of its podcast live from a premiere, with an audience. Carburant captured this rare moment, turning it into two videos ready to haunt social media. The result: short formats that appear on TikTok, Reels, and Shorts, and a longer format on YouTube, for those daring enough to watch.
⚠ It’s BeReal time ⚠
When horror strikes, you have only two minutes to capture the moment. Universal Pictures France chose BeReal to surprise Gen Z, collaborating with two daring creators, @ugcwlina and @lesfilmsdetorvic. Together, they brought to life BeReal moments that are more real and more terrifying than ever, revealing the sinister side of Speak No Evil. But beware... What you capture may not be what it seems.
