The passion for sport crosses ages and unites hearts, but today, it demands a new form of expression. The world is different now; it’s a world where younger generations are constantly looking for more interaction. At Carburant, we understand this and put the tools in place for sports players to reinvent their communications completely. It’s about understanding, attracting and retaining the new generations by rethinking content and engagement which, fortunately, is our speciality.
Our DNA: innovation
We don’t wait for the future; we create it. We are propelling sports players into a new era by harnessing data, AI, and behavioural insights.
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Gen Z experiences sports differently. It’s shared differently and talked about differently. Gen Z values authenticity, diversity and inclusion and expects the same from brands.
So, at Carburant, we see sport as more than just sport; we see it as a holistic experience with many formats and activities.
