Gold Rush

Influence

Gold Rush - Influence

What would you do with gold in your hands?

For the promotion of the the Discovery Channel's Gold Rush show, which follows the daily life of gold diggers in America, what could be better than organizing a real gold rush on Twitter? Boosted by the influencer Terracid (1.1M subscribers), the activation gave participants the chance to win a real gold ingot. 

How did it work? Share how you would use the ingot to treat yourself using the hashtag #UneJournéeEnOr! (AGoldenDay!) The social activation went through the roof with the hashtag trending throughout the day.

#UneJournéeEnOr, The Golden Topic

  • 1M followers
  • 40K engagements
  • #1 trending topic on Twitter