A Plague Tale : Requiem
Buzz Kit & Stunt Marketing
Swelling out our kit's chest
A Plague Tale : Requiem has a very special place in our heart. The title originates from France, produced by a studio from Bordeaux. The first title, A Plague Tale : Innocence, has received an undeniable critical success. The second one does not derogate to the rule. We had to honour the release with 2 strong proposals. A Buzz Kit and a Stunt Marketing Trailer bearing mediterranean scents. Let's go back a few centuries ago...
Playing on the sensitive strings
With the blessing of French composer Olivier Derivière, our proposal was to let Lindsey Sterling, the famous violonist, interpret the main theme on video. After conceptualizing and storyboarding, our team went shooting the clip on French shores. Lindsey was dressed as Amicia in this 2 millions views clip.
What's at stake : emotions
A Plague Tale : Requiem is a game with a specific proposal. It's an invitation on a journey, which is geographical as much as it is emotional. It felt natural for us to establish our proposal based on the 5 senses. You will identify smell, view, taste, feel, sight and hearing among the different objects, each representing a specific part of the game. All of it, well protected in a handmade medieval-inspired wooden chest. Its secrets belong to our French artisan's craftmanship techniques.
A sensory odyssey
The lovely parfum of a provençale lavender strand. A music box playing the game's main theme. A cutlery set from the 14th century. A diary and a feather, to document the medicinal herbs you will find along the way to help your brother Hugo. And finally, the highlight of the kit : a crossbow, referencing the one that Amicia manipulates in the game.
Visibility spreading like a plague
Our chest travelled all over the world. We found it in the hands of Julien Chièze, The Relaxing End, Hideo Kojima, and much more ! Always generating the same feedback : "It is probably the best 'press kit' of all the ones you have shown." ; "In my opinion this is the by far the best press kit you have ever opened!!!" ; "Love this gaming franchise! Extremely jealous of those goodies."
Like what you see?
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