For the VCT EMEA, Valorant's biggest esport event bringing together the best pro-players, the agency designed a number of displays in Paris to highlight various key moments of the competition.
KCorp and Vitality are two prestigious French esport teams whose duel will be one of the highlights of 2023. A face-off expressed in the literal sense of the word with our poster campaign, which exploited both platforms of the Havre-Caumartin Paris undeground station.
The KCorp vs KOI duel is an opportunity to bring the famous France-Spain confrontation back to the forefront, thanks to a DOOH device featuring a duel between the two teams and their members.
While the CS:GO Major Paris, the competition from a rival game, was being played at the Accord Arena, our full cover of the Bercy underground station warned spectators that the VCT Valorant competition was extending the show with real quotes from the game's characters, chosen for their double-meaning in relation to the competing event.