Back To Black
Social media
Reach younger audiences through TikTok
Studiocanal reached Carburant to amplify the impact of the biopic Back to Black on TikTok.
From creating original content and running UGC campaigns to event coverage and street interviews, the agency employed a diverse range of skills to reach the biopic’s target audience, resulting in both social media success and a strong box office performance!
Amy Winehouse’s legacy
Engaging with people on the street, it’s clear that everyone knows Amy Winehouse! Her unique voice and tragic fate are unforgettable. We compiled the responses gathered from fans to create a TikTok-friendly street interview format, promoting the upcoming release of the biopic in theaters.
Premiere: semi-live event coverage
A dedicated team of Social Media Managers covered the Back to Black premiere in semi-live format on Instagram and TikTok. This event were unique and took place at the historically Olympia. The team documented the arrival of the talent, captured the atmosphere of the night, interviewed the stars in English on the TV Line, and engaged with the audience at the end of the screening.
UGC: react, make-over and anecdotes
Amy Winehouse is a multifaceted source of inspiration: her polished aesthetic from her music videos, her iconic early 2000s appearance, and her meteoric career celebrated with multiple Grammy Awards. Carburant collaborated with three UGC content creators specialized in cinema, makeup, and anecdotes, producing three original pieces that garnered millions of views.
A popular Gen Z success
- 5 TikTok contents
- 3 UGC contents
- +5 M VIEWS
The gamble paid off: Gen Z and Millennials created a buzz on TikTok! Viewers flocked to comment on the distributor's posts and shared their own content about their experience watching the biopic. To thank them, we produced an animated format for Studiocanal that highlighted viewers' comments and showcased the impressive increase in ticket sales, which has since doubled.
