Media Campaign
Developed by Sumo Newcastle and published by Secret Mode, "Deathsprint 66" is a high-octane bloodsport game that pits eight players against each other in on-foot races through hazardous courses. Players, known as Clone Jockeys, have access to an endless supply of clones, allowing them to repeatedly attempt to conquer the deadly traps and obstacles that lie in their path. The game emphasizes generating Hype through daring maneuvers, which can earn players speed boosts and weapons to gain an edge over their competitors
Generate awareness and show the gameplay to as many people as possible in the target audience across four key territories (US, UK, Germany, France), while gathering insights into the interest of the game in each territory based on the generated wishlists.
Our media buying campaign strategically emphasizes Meta, YouTube, and TikTok to effectively reach and engage our core audience. These platforms are chosen for their unique strengths in connecting with the gaming community and maximizing outreach.