Destiny is one of the most iconic recent game series, so when Carburant were briefed to work on the campaign for Destiny 2 much anticipated release, excitement was at its peak! The challenge was to boost pre-order retail sales.
Carburant's main tactical idea was to open up the brand beyond gaming, making it more accessible to those who hadn’t played the game previously, whilst maintaining the appeal of the hardcore Destiny fans. The execution consisted of joining the dots between the video game world and pop culture by sourcing urban key artists such as C215 to produce an exclusive artbook...
With this artbook, fans discovered Destiny 2 world from a different artistic angle, such as iconic characters and beautiful settings. This artbook also revealed the genesis of Destiny and much more information on the design of the game.
Activate the Destiny community to express their artistic talents in the world of Destiny 2 through illustration competitions.