This was the challenge that the Carburant team tackled to develop and reinforce the luxury brand's content strategy. Our solution: the creation and management of a Discord server.
The development of an editorial line centered around innovation, digital craftsmanship and constantly evolving know-how; the activation of two distinct lounges, one dedicated to news and the second to conversations, to reinforce the collaborative vocation of this project.
Drawing on our experience with League 1 Uber Eats, the Louis Vuitton server benefits from the platform's latest innovations, an automatic moderation system and a multi-language team for manual moderation. Launched for Fashion Week Spring-Summer 2024, the Discord server positions the brand as one of the pioneers of digital innovation and Web 3.0. The upcoming program will be a digital showcase for the brand's philosophy, all told by Vivienne, their Discord mascot.