Louis Vuitton x Discord
Discord
How can we improve the experience of the Louis Vuitton community within their VIA program?
This was the challenge that the Carburant team tackled to develop and reinforce the luxury brand's content strategy. Our solution: the creation and management of a Discord server.
Setting up the LV Explorers server
The development of an editorial line centered around innovation, digital craftsmanship and constantly evolving know-how; the activation of two distinct lounges, one dedicated to news and the second to conversations, to reinforce the collaborative vocation of this project.
Pioneers in digital innovation
Drawing on our experience with League 1 Uber Eats, the Louis Vuitton server benefits from the platform's latest innovations, an automatic moderation system and a multi-language team for manual moderation. Launched for Fashion Week Spring-Summer 2024, the Discord server positions the brand as one of the pioneers of digital innovation and Web 3.0. The upcoming program will be a digital showcase for the brand's philosophy, all told by Vivienne, their Discord mascot.
