Final Fantasy, one of the world’s biggest and best video game licences, evolves again. Each new instalment and re-imagining more cutting edge and technically advanced than the next. Being long-term fans of the franchise made immersing ourselves into the lore and communities of the title was second nature, as was delivering a complete 360° social media campaign. From public events to online promotions and influencer activations, impressive engagement in French spaeking markets translated to results that out-performed all other EMEA territories.
The 4 million views target for the campaign launch was largely exceeded thanks to a team of 90 influencers carefully sourced to post #FF7R content throughout Paris Games Week.
The “#FF7R everywhere” project was released with over 90 french speaking influencers (France, Benelux) exceeding 40 millions subscribers on YouTube, Twitch, Instagram and Twitter.
With a laser focus on every detail of the social media ads, such as in-stream ads and Bounty Boards to activate nano-influencers, KPIs such as click to retailer and purchases through brand website were optimised. Twitch was the prefered platform to reach key gamers.
With special hashtag #CloudLightning focusing on the love of the main two protagonists, flower bouquets were sent out to 65 top Final Fantasy influencers for Valentine's Day. Their joy at receiving them and subsequent tweets received over 5 million engagements and +85K likes!