Final Fantasy XIV : The Campfire
ads, TV
Friendly fire
Carburant Agency is proud and humble to present the Final Fantasy XIV Online international campaign : Campfire. With ambition to merge dreams and reality with CGI production around real actors, the result is a project as bold as the Final Fantasy intellectual property it promotes, from the original concept to the IAB assets and the production of all the videos.
A production worthy of the Final Fantasy intellectual property
The Campfire is an international campaign comprising 200 videos to cover all formats and languages. In partnership with Square Enix, Raise-Up Films and CGI specialist Gizmo, Carburant wrote, produced and directed a project involving the recreation of the game's official costumes and sets, mixing real acting and CGI based backgrounds and animals.
IAB campaign: an invitation to join the heroes
- Fifteen countries, three languages (English, German, French)
- + de 350 formats developed
The display formats (English, German and French) created to support the campaign aim to invite the user to take part in this warm campfire within Final Fantasy XIV. All four adventurers have their own set of IAB formats.
Pure brain juice from Carburant
- 4 master videos 30 seconds
- 1 hero for each game pillar promoted
- 9:16 and 1:1 versions
- 6 second and 15 second versions
- English, French, German
- +200 videos and +350 display formats
Original concept and idea, scripts, roughs, storyboards, location scouting, casting, costumes, screenplay, gameplay capture, shooting, CGI, post-prod, audio, dubbing, subtitling, IAB assets... Carburant agency is at the heart of a large-scale project, in partnership with Square Enix various teams (London, USA, Japan), Raise Up Films (production), Gizmo (CGI specialist) and Keywords Studios (dubbing).
A welcoming place
Our four adventurers share their exploit. Each one represents a pillar of the brand. Change of class according to the player's wishes (Warrior), adventure at its best (Dragoon), welcoming community (White Mage) or diversity of activities (Blacksmith).
