Final Fantasy XIV The Campfire
TVC & 360 ADVERTISING PRODUCTION
Friendly fire
Carburant is fiercely proud to have created the online international campaign for Final Fantasy XIV: Campfire. This incredible project merges dreams and reality with CGI production around real actors. The result is a project as bold as the Final Fantasy saga, and we orchestrated everything - from the original concept to the IAB assets to the production of all the videos.
A welcoming place
Our four adventurers share their exploits with each one representing a pillar of the brand.
Warrior - Change of class according to the player’s wishes
Dragoon - Adventure at its best
White Mage - A welcoming community
Blacksmith - Diversity of activities
A production on the scale of the Final Fantasy series itself
The Campfire is an international campaign comprising 200 videos covering all formats and languages. Working in partnership with Square Enix, Raise-Up Films and CGI specialist Gizmo, Carburant wrote, produced and directed the ads, recreating the game’s characters’ costumes and sets, mixing real acting and CGI-based backgrounds and animals.
IAB campaign: an invitation to join the heroes
- Fifteen countries, three languages (English, German, French)
- + de 350 formats developed
The display formats (English, German and French) created to support the campaign aim to invite the user to take part in this warm campfire within Final Fantasy XIV. All four adventurers have their own set of IAB formats.
Pure brain juice from Carburant
- 4 master videos 30 seconds
- 1 hero for each game pillar promoted
- 9:16 and 1:1 versions
- 6 second and 15 second versions
- English, French, German
- +200 videos and +350 display formats
Original concept and idea, scripts, roughs, storyboards, location scouting, casting, costumes, screenplay, gameplay capture, shooting, CGI, post-prod, audio, dubbing, subtitling, IAB assets... Carburant agency is at the heart of a large-scale project, in partnership with Square Enix various teams (London, USA, Japan), Raise Up Films (production), Gizmo (CGI specialist) and Keywords Studios (dubbing).
Retour sur le projet
Every hero has a message
Media Campaign
- Impressions: 11M
The objective: Raise awareness through a European TV advertising campaign and a conversion oriented campaign through Social and Programmatic elements.
We have implemented campaigns on social networks coupled with a EU-wide TV campaign through Paramount, Manga and TF1, which effectiveness was measured by a trusted partner.
The campaign benefited from combining several different channels to maximize reach and visibility.
