Kingdom Hearts is one of Square Enix's flagship intellectual properties and its latest installment was long awaited by video game fans. Carburant Agency was tasked to build excitement to broaden the target to reach a younger audience from Disney and Pixar worlds.
The global digital strategy featured the production of a unique stop motion animation, massive social media community activations and media buying tactics on Instagram.
The results went beyond the client's expectations as the stop motion animation received global PR coverage. We also achieved above average engagement for social posts and above average views and completion on Instagram.
For the promotion of the Deluxe edition, our creative concept and storyboard was quickly approved by a large roster of stakeholders (Disney, Pixar and Square Enix Japan), and the trailer went from ideation to delivery in an efficient six week period.