Leading in dermocosmetics on a worldwide level demands the highest level of ecommerce knowledge, methodology and tools. To face increasing eretail competition, L’Oréal Active Cosmetics approached Carburant Agency to take up the challenge worldwide and define Laroche-Posay e-retail guidelines: merging brand creative charter, gathering emerchandising guidelines, standardise product content page imagery and client recommendations, assets naming convention, category must haves…