La Roche-Posay

Eretail Guidelines

La Roche-Posay - Eretail Guidelines

Level up eretail competencies for an optimised online experience

Leading in dermocosmetics on a worldwide level demands the highest level of ecommerce knowledge, methodology and tools. To face increasing eretail competition, L’Oréal Active Cosmetics approached Carburant Agency to take up the challenge worldwide and define Laroche-Posay e-retail guidelines: merging brand creative charter, gathering emerchandising guidelines, standardise product content page imagery and client recommendations, assets naming convention, category must haves…


Our expertise resulted in reinforcing Laroche-Posay cross channel consistency and brand identity online, making these global guidelines the perfect tool for sustainable growth and optimised consumer experience.

Product Detail Page

Eretail assets

Eretail assets

Eretail guidelines

Eretail guidelines

On top of this long time partnership with Laroche-Posay, Carburant Agency was appointed by Sanoflore and Vichy brands to overhaul their eretail guidelines.

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