Les Maisons Bocuse
Brand platforms
Bocuse with a Gen Z twist
Strategic thinking and brand platforms for Les Maisons Bocuse (icon of French gastronomy) and Bocuse Original Comptoir (gourmet recipes based on a global street food concept).
The Bocuse brand set for the twenty first century
After analyzing the existing positioning and the players in their respective markets, Carburant shaped the medium-term strategic thinking of Maisons Bocuse: brand platform, brand speech and visual identity recommendation.
Attract Generation Z while staying true to the brand’s DNA
One of the main reasons why Les Maison Bocuse selected the Carburant agency is our specialization in authentic communication with Generation Z.
Carburant formulated strong brand recommendations to open new horizons for Bocuse Original Comptoir, a key vector for accessing Gen Z and raising awareness of Les Maisons Bocuse among young audiences.
