On Air Fitness
TIKTOK
CONTENT STRATEGY
The Thumb Stop Creative Lab boosted On Air Fitness's TikTok presence. By merging fitness and entertainment, we created a compelling content strategy. Our social media experts developed engaging scripts, targeted wording, and a strong visual identity, captivating the audience while reinforcing the brand image. Discover how our approach transformed their visibility on TikTok.
Fitness and Entertainment, The Perfect Mix
- Engaging, optimized TikTok scripts
- Fitness trend-aligned wording
- TikTok-compatible visual identity
Our team of TikTok content creation experts developed a tailored strategy for On Air Fitness, merging fitness and entertainment. Leveraging our social media consulting expertise and the Thumb Stop Creative Lab, we transformed their TikTok presence.
Content strategy
Results
- 2M views
- 68K engagements
Our Social Media team analyzed On Air Fitness's brand DNA and objectives to develop a balanced TikTok content strategy. We combined fitness trends, app-specific trends, and humorous brand positioning to expand their audience and attract potential customers. This mix of humor and fitness expertise allowed us to adapt to TikTok's unique environment while reinforcing On Air Fitness's market credibility.
To effectively execute this project and speak the language of On Air Fitness's target audience, which includes diverse fitness communities (gym enthusiasts, fit girls, and dedicated athletes), our team comprised Social Media Managers with sports industry qualifications. These experts were able to identify key audiences and create relatable content that resonated positively with TikTok users.
