The Crew Motorfest : Endless Drive
PLAYER ACTIVATION & BRAND ENGAGEMENT
Turning a challenge into opportunity
Ubisoft had one goal: get more players to experience The Crew Motorfest. The game had evolved significantly since launch, but many hadn't discovered how good it had become. Carburant's solution? We conceived Endless Drive, a bold, week-long initiative that put the game directly into players' hands - for free.
An experience designed to convert players
Faced with the challenge of reigniting interest in The Crew Motorfest, we applied our Forever Content strategy to create lasting engagement. The solution? A free week trial backed by premium content that showcased the game’s evolution. From a high-impact trailer to social media assets, influencer campaigns, and in-game challenges, we gave players every reason to dive in. Players joined teams, hit the road, and raced for coveted rewards and exclusive in-game items. Every kilometer deepened engagement and renewed their connection to the game.
A campaign that got people talking
Endless Drive became more than an event - it became a conversation. From influencers on Twitch to strategists on Reddit, the gaming community lit up with buzz about teams, tactics, and prizes. This campaign wasn’t just heard; it was felt, creating organic momentum across every major platform.
Results that redefined success
In just one week, nearly 600 million kilometers were driven, proving the game's ability to engage and thrill players. To top it off, renowned car customizer Yiannimize joined the campaign, unveiling a bespoke in-game vehicle that added even more excitement. Endless Drive didn’t just meet Ubisoft’s challenge - it exceeded expectations and set the bar for what’s possible.
