How do you promote a month free activation subscription for a famous video game console? By unfolding the perfect offline and online mix between editorial and branded content, highly targeted micro-streaming media campaigns and marketing tactics in store!
The ideal balance between editorial content, targeted advertising and tactical activation in store!
From June 10th to June30th, La Crème du Gaming (Melty Group) put a lot of emphasis on the Xbox All Access, available in Micromania stores.
Facebook Live Gaming, sponsored article, brand content video, sponsorship of their Discover channel on Snapchat.... Xbox and Micromania have been under the spotlights throughout the whole month of June within a very receptive gaming community.
The tacical plan : each activated screen had to be located within a 200 meter radius from a Micromania Zing store. Six cities, eleven shopping malls for a highly targeted communication aligned with the target habits.