Resources

Charles Rapine

Mon, Aug 25, 2025

Communities, Creative Production, Advertising

How to find the best social media agency for your brand?

At Carburant, our obsession is to connect brands with those who challenge the status quo. We turn your briefs into marketing successes, from real estate to video games, cinema, tourism, fashion and beauty.

What makes a top-tier social media agency?

A leading agency does more than just publish content. It must demonstrate transparency, creative audacity, and a data-driven approach. Carburant’s strength lies in its team of 25 talents, bringing together generations X, Y, and Z. With over 20 years of experience, our agency is a pioneer, holding the "RSE-Agences Actives" label and being a signatory of the "Diversity Charter".

Our expertise: driven by your goals

Social & Influence: We engage your communities and place your brand at the heart of conversations through strategy, community management, social listening, and the execution of influencer campaigns.
Paid Media: We manage the activation and optimization of your multi-channel campaigns for maximum performance and a measurable ROI. Our services include full-funnel media strategy, planning, programmatic buying, and performance analysis.
Creative: Our team creates impactful content adapted for social and digital formats, including Brand Content, video, UGC content, and AI-assisted creations.

Our track record speaks for itself: concrete results

In 2024, we generated over 1.7 billion video views, managed 600 projects, and worked with more than 50 clients. Our clients trust us for their visibility and growth:

Paramount Pictures: We helped Paramount become the 3rd most performing French brand on TikTok in 2024.
Discord: For their first campaign in France, we generated 34 million views and a 3% growth in active users.
UBISOFT: For the game The Crew Motorfest, our activation tripled the conversion rate compared to similar campaigns and achieved the highest number of daily active users since the game's launch.
ON AIR Fitness: We generated 9 million views and a 7% engagement rate through a trend-spotting strategy.
FONCIA: We multiplied the brand's visibility with a +150% reach and a 10% gain in followers.
Louis Vuitton: We reinvented their community experience with an exclusive Discord server for VIA members, creating a space for dialogue and innovation.

Ready to challenge the status quo?

If you are looking for an agency that combines data, creativity, and performance to connect with the new generation, contact us.

Communities, Creative Production, Advertising

Brands & Creators: A new era rriven by UGC

User Generated Content (UGC) is now the most strategic resource for brands. Why? Because it is perceived as more authentic, less costly, and offers a superior attention rate. This article explores this new era where the line between amateur creators and influencers is blurring. We analyze the major challenge of this industrialization: how can brands optimize access to a multitude of talents (via a creation budget not exceeding 10% of the media investment) while guaranteeing a space for creative freedom?

Advertising

Why Attention is the New Gold Standard in Digital Advertising

In a saturated digital landscape, the traditional metrics of clicks and impressions no longer prove value. The truly predictive KPI for success is now attention. This article breaks down why brands are urgently shifting focus to attention scores, which are strongly correlated with superior conversion rates and ROI. We define what attention means—it measures the quality and depth of consumer concentration, not just engagement. You will discover the complex, non-standardized methods used to measure this new currency, from basic viewability to advanced biometric tracking.

Advertising

Gen Z & Inclusive Marketing: Why Representation Is No Longer Optional

Gen Z is redefining advertising by demanding purpose, authenticity, and real representation. To win their trust, brands must go beyond performative gestures and take a genuine stand on social and environmental issues. Inclusive marketing,featuring diverse identities, voices, and experiences is now a key driver of brand loyalty. From co-creating with underrepresented communities to aligning internal actions with public messaging, brands that embrace true inclusivity will stand out. For Gen Z, it’s not a trend, it’s an expectation.

Communities, Creative Production

Buzz Kits: The Essential Tool for Brands Seeking Significant Impact with Gen Z

Buzz kits, key tools in influencer marketing, offer an immersive experience to content creators. Generating higher engagement than traditional ads, they transform influencers into brand ambassadors. The agency has proven their effectiveness with kits for popular video games, demonstrating their power to create viral buzz and reach Gen Z and gamers.

Communities

Gen Z skips Google: TikTok, the new search reflex

In 2024, TikTok is no longer just an entertainment platform, but also a genuine search engine for Generation Z. This evolution marks a significant change in how young consumers search for and consume information.

Creative Production, Advertising

Why has Final Fantasy XIV remained on the podium of most-played video games for over 10 years?

There's a good reason why Square Enix entrusted Carburant with their blockbuster game, Final Fantasy.

Let’s Create Your Next Success StoryContact us!