Strategic Consulting, Brand content, Wait Marketing

Xbox - Strategic Consulting, Brand content, Wait Marketing

A true love story

Xbox and Carburant Agency have been successfully collaborating since the launch of the first Xbox system! From strategic consultancy to delivering engaging social activations and state-of-the art solutions, we helped the Xbox regional team shape their unique brand. 

A few recent projects: a mini game which became an instant “Wait Marketing" best practice execution, creation of innovative Facebook Ads and Xbox Game Pass wise cracking promotions.

Wait entertainment activation for maximum brand engagement

  • Huge positive feedback
  • Up to 20,000 players real time
  • 1M gaming sessions

The concept was to play a mini game from the Xbox France Messenger account to jump the queue and play exclusive Xbox games before anyone else.
One million gaming sessions in five days during Paris Games Week 2018? We did not expect such amazing numbers, and as a way to expand the Xbox brand reach beyond the PGW Show, fans were able to try to win prizes from home, creating a unique and memorable link between the physical and digital worlds of Xbox.

Gamepass recommendation - Key visual (1/2)

Gamepass recommendation - Key visual (2/2)

Social media assets